Uninvited: Marcelo Burlon

UNINVITED springs from the desire to talk about the world of fashion from a different perspective, peeking through the keyhole at what is generally perceived as a closed, self-celebratory and hypocritical system. Even the title takes a stance: that of being “uninvited”. Marcelo Burlon is not a popular figure in the official fashion world, that world which, as he states in the film, takes itself too seriously. The system considers Marcelo to be a product of the times: a PR, a DJ who took the liberty of becoming a fashion designer. And yet his brand has become a huge success, and the reason for this lies in his talent as a communicator. Instagram and Facebook have helped Marcelo’s brand to make headway, and his ability to talk candidly to an audience that he has never distanced himself from, as fashion and fashion designers often do.